Beth Blair

Archive for the ‘Recent Assignments’ Category

What’s important when choosing a uniform? I recently spent time contemplating this question as I researched and wrote an article for the April/May issue of  Aviation Security International Magazine. The topic concentrated on airline and security uniforms and how companies can create the right impression. We live in an age where airlines and airport security are scrutinized for their every move; therefore, it’s a must for the airlines to put some thought into their uniforms before sending their employees to represent the company and communicate with passengers.

I interviewed several professionals who offered insightful suggestions on how to master a sharp and professional look. My interviewees included image consultant Robin Walker, Steven Metzler (VP of Ops at Firstline Transportation Security), Gailen David (aka The Sky Steward), Max Flight (producer of Airplane Geeks podcast), Stephanie Gehman, who is the marketing manager for Harrisburg International Airport, and one my frequent interviewees, Shashank Nigam CEO of SimpliFlying. A big thank you to all of them for their contribution.

During my airline career, I wore a bevy of uniforms, from the typical navy outfit with “stewardess” high-heels to colorful polo shirts, khaki shorts and tennis shoes and there is no doubt the most respectful feedback from passengers occurs when employees are dressed professionally – even when the uniform is casual.

The neatness topic naturally arose during my research as did employee body language and uniform color. The psychology that goes into the planning of a uniform is fascinating, but what I find intriguing is the passenger reaction. The next time you fly, pay attention to the employee uniforms and take note of “how” they are wearing the uniform. What message they sending?

If you’re interested in reading the full article, you may sign-up for free online access on the Aviation Security International Magazine website.

Since January 2010 I’ve been writing articles for the fun, female-geared website, SheKnows.com. Two of my most recent articles include: Quick ways to cure bad breath and 5 Most common oral health concerns after 50. I enjoyed consulting experts on the topic of oral health and learned quite a bit while researching the article. Take a peek at the articles if the topics interests you. You may learn something, too.

Another interesting article I enjoyed developing was, What’s your man backup plan? I interviewed four women of varying backgrounds who are not married. The gist of the article is…how do you feel if you don’t meet a man? Each woman has a different perspective on life.